News — behavior

If you are asking “what’s the best chopping board for everyday home cooking based on real consumer search behaviour?”, the consistent winner in our data is the Deer & Oak Large Bamboo Board (45x35cm, 1.8kg) for households cooking 4 to 6 times a week. Across more than 10,000 monthly searches for bamboo chopping boards in the UK, this size and material combination matches what consumers actually look for, click on and keep. How consumer search behaviour analytics shapes better chopping board choices At Deer & Oak we track how people search for boards like “large bamboo chopping board 45cm”, “wooden...